1. Resumen Ejecutivo – Executive Summary
This is an overview of your business and your plans. It comes first in your plan and is ideally only 1-2 pages. Read more »
2. Presentacion general de la empresa – company overview
The company overview provides a quick review of the company’s legal structure and location, as well as some background on the company’s history if you’re writing the plan for an existing business. Read more »
3. Actividad de la empresa – Products and Services
What are you actually selling and how are you solving a problem (or “need”) for your market? Read more »
4. Mercado objetivo – target market
Who are you selling to? If there are multiple market segments for your business, this is where you flesh out the details. Read more »
5. El Mercado y la comercialización del product/servicio – Marketing and Sales Plan
How are you going to reach your target market? What marketing and sales tactics will you be using? Read more »
5.1.- La localización de la empresa
Determinarla en función al tipo de producto, las facilidades legales, la cercanía con el consumidor
6. Hitos (puntos relevantes) y métricas – Milestones and Metrics
If you’ve accomplished some key milestones in the process of building your business, detail them here. This chapter also defines how you measure success. Read more »
7. Capital humano – Management Team
Investors look for great teams in addition to great ideas. Use this chapter to describe your current team and who you need to hire. Read more »
8. Plan financier, detallando pronostico – Financial Plan
Your business plan isn’t complete without a financial forecast. We’ll tell you what to include in your financial plan. Read more »
9. Appendix
If you need more space for product images or additional information, use the appendix for those details. Read more »
Let’s dive into the details of each section of your business plan and focus on building a plan that your investors will want to read.
Original article: http://articles.bplans.com/how-to-write-a-business-plan/
Read more: http://articles.bplans.com/how-to-write-a-business-plan/#ixzz3EFFNQkr9
Otros puntos generals a incluir:
definicion
foda fortalezas oportunidades debilidades amenazas
necesidad
target
competencia
organigrama